Variants Filtering

Here you can select how you want to include product variants to your feed.
By default, “all variants” is selected which will include every variant into your feed regardless of availability. This is generally a good option for Facebook catalog retargeting campaigns.

Other options include:

Only available variants – This will include only variants that are available for purchase from stock levels, availability and inventory tracking settings. This is also generally a good option for Facebook catalog retargeting campaigns.

Only first available variant – This will just include the first variant that is available on your Shopify store for each product. This is a good option for advertisements to audiences that haven’t seen your products before and also if you have a specific variation order.

Only cheapest available variant – This will include only the cheapest variant that is available on your Shopify store for each product. This is a good option for advertisements to audiences that haven’t seen your products before.