Products & Variants Filtering

Here you can select how you want to include products and variants to your feed.

All products & variants – includes every active product and variant into your feed regardless of availability.

In stock products & variants – includes all in stock products and variants; where inventory is greater than 0. This is generally a good option for Facebook catalog retargeting campaigns.

In stock & available for order products & variants – includes both in stock and products and variants that are set to Continue Selling even if there is no inventory in stock. This is also generally a good option for presales campaigns.

In stock products & only first in stock variant – includes all in stock products and for products that have variants, only the first in stock variant. This is a good option for advertisements to audiences that haven’t seen your products before and also if you have a specific variation order.

In stock products & only cheapest in stock variant – includes all in stock products and for products that have variants, only the cheapest in stock variant. This is a good option for advertisements to audiences that haven’t seen your products before and you want to show the cheapest price.